Reid S. Appleby

Vice President


Mr. Appleby joined Campbell-Hill in 2015 as a Vice President. He brings 28 years of experience at American Airlines in a variety of management roles at its headquarters and at DFW Airport. He specializes in network planning, route forecasting and air service development.

Most recently, Mr. Appleby managed AA’s Atlantic Joint Business network planning activities with British Airways, Iberia and Finnair. This role encompassed strategy, planning and route selection to increase market share and optimize financial performance. Examples of transatlantic routes analyzed, recommended and implemented include Miami-Barcelona, Miami-Milan, Chicago-Dusseldorf and New York-Dublin. Mr. Appleby also served as American’s manager of route planning, leading a staff of analysts to identify and forecast route opportunities for AA’s worldwide network, including both mainline and regional flying.

During his tenure at American Airlines, Mr. Appleby attended numerous industry conferences where he met with airports, tourism and business groups from around the globe to discuss and develop route proposals. For example, he worked with Dublin, Dusseldorf and Milan Malpensa leading to the inauguration of additional transatlantic service at those airports. He also met frequently with Edinburgh and Glasgow airports and Visit Scotland to discuss expanded service between the U.S. and Scotland. In 2014, he appeared on the BBC’s “Inside Edinburgh Airport” television program documenting the air service development process at Edinburgh airport.

Mr. Appleby has also been active in International Air Transport Association (IATA) forums. He served for three years as Vice Chairman of IATA’s Schedules Information Standards Committee. In this role, he helped develop industry standards and practices to best meet the business objectives of airlines, airports, air traffic control, schedule aggregators and GDS companies.

In addition to his extensive airline network planning background, Mr. Appleby has experience in long term planning, competitive analysis, marketing development, revenue management and airline budgeting.

Areas of Specialization

Route forecasting

Air service development proposals

Airline network strategy

Route planning and analysis

Competitive analysis

Flight scheduling and hub optimization

Analysis of industry issues


B.A., French, Middlebury College