Kevin Schorr

Vice President

Professional Experience

Mr. Schorr recently rejoined the Campbell-Hill Aviation Group after spending three years with the InterVISTAS Consulting Group.  He specializes in creating and delivering air service presentations and strategic advice for airport clients of all sizes.  Mr. Schorr has been involved with air service development efforts for over 40 different airports, targeting service from every U.S. domestic carrier and a host of international airlines as well.  He has been performing air service development consulting services for airports since 2001.  Prior to that, Mr. Schorr was the Director of Domestic Strategies and Alliances for Trans World Airlines (“TWA”).  Mr. Schorr is also a member of the ACI-NA Marketing and Communications Steering Group and is regularly invited to speak at industry events and interviewed by the press. 

Mr. Schorr approaches air service development as an educational process.  The airport must learn what drives airline decisions and how best to have an impact on those decisions.  Throughout the process, the airport also learns what constitutes a good air service target market as well as a target market not worth pursuing.  The airline will learn aspects of the market they don’t see in databases or their typical analyses.  It is the consultant’s job to help the airline understand why the market makes sense for the airline, as opposed to the other way around.  It is most important for stakeholders to learn theirs and the airport’s respective roles in air service development and how the two can work together in a cohesive fashion to pursue new air service.  All too often, the inability of these two groups to develop a productive relationship can lead to the failure of an otherwise potentially successful new route.  In the end, if everything goes as planned, the most enjoyable role of the consultant is to help the airport educate the community on the benefits of new service and how best to broadly market new service to ensure its inevitable success.

Most recently, he has managed air service related projects for Charlottesville-Albemarle Airport, Gulfport-Biloxi International Airport, Oklahoma City Will Rogers World Airport, Philadelphia International Airport, Port Authority of New York and New Jersey, Reno-Tahoe International Airport, Santa Barbara Airport and Spokane International Airport.  Mr. Schorr has been involved in many recent new routes including Charlottesville to Chicago (ORD) on American Eagle, Charlottesville to New York (LGA) on Delta Connection, Oklahoma City to San Francisco on United Express, Oklahoma City to Chicago (MDW) on Southwest, Philadelphia to Los Angeles/San Francisco on Virgin America, Philadelphia to Seattle on Alaska Airlines and Santa Barbara to Portland on Alaska Airlines.

  

Areas of Specialization

  • Air service presentations for airports
  • Stakeholder engagement
  • Airport survey design and implementation
  • Route forecasting
  • Incentive program design
  • Economic analysis of aviation issues
  • Analysis of industry issues
  • Public speaking 

Education

B.S. Civil Engineering, M.S. Civil Engineering (Transportation Systems) and M.B.A. from Washington University in St. Louis